Have you ever wondered why after a crazy night out, or a hard day’s work, your eye automatically turned to yellow fast food? Well know that there is (almost) scientific reason for this. We explain to you.
We are Saturday, it is 3 pm, you have just woken up, the evening has been much too long, and the week is very busy. You come then the wonderful idea to run at McDonald’s or at Burger King or even at Subway. But do you know that all these signs have something in common? Their signs are all partly yellow. And this is not trivial, the reason being even psychological.
62% to 90% of people make decisions based on color, and it turns out that yellow is both attractive and relaxing. It is often associated with a certain comfort and in addition, it attracts the eye. Winning Combo Like it or not, our decisions are often dictated by colors and we are therefore logically attracted to yellow-label fast-food restaurants. The famous brand bow and his sisters have understood everything. Business is business.